We all can easily imagine that full-motion display advertising could one day replace the static advertising that buses wear now. Well, a certain Tad Orlowski has come up with the Willie bus concept that he hopes will be able to change city landscapes in the future.

Orlowski’s Willie design focuses more on the former, using the vast majority of the bus’s body as display space. The transparent LCDs replace traditional body panels and are mounted to an organic skeletal structure underneath. Because the displays are transparent, passengers can still enjoy views outside.

Orlowski envisions bus schedule and route information, advertising, movie trailers, weather updates, tourism information and more being displayed on the screens at any given moment. The displays can continually be updated to serve different information and advertising as needed. Orlowski even mentions the possibility of incorporating touchscreen functions.