Virgin Atlantic has recently announced to open art galleries on airplanes. Teaming up with British street artist Eine, the ‘Gallery in the Air’ collaboration aims to bring art at 35,000 feet. The passengers of the first class (Upper Class) will have the chance to experience a pop-up gallery atmosphere while traveling between New York and London. Except for the in-plane exhibition, there will also be a series of the artists’ typography artworks presented in the lounge rooms, the exclusive ‘Clubhouses’, of London Heathrow, JFK and Newark Clubhouses airports.
Over the last years we have seen galleries popping up in the most unexpected places. Especially when it comes to means of transportation, art curators seem to find those spaces as an artistic inspiration as well as a field of practicing marketing strategies.