Piano StairsWhat it is?
The main question is ‘can we get more people to take the stairs by making it more fun to do?’
Researchers adjusted the subway station in Stockholm Odenplan. There is piano music from the keys (steps) so you can make music while walking on the stairs. Why it’s cool?
As you can see, people chose the stairs over the escalator when it’s interactive, because walking on the stairs is now an experience. it’s not a ‘normal’ stair, it has something extra. Experience Economy is exploiting feelings of people. People no longer want just a product. There must be something going on, there must be a directed experience with the product.